Digital Product Income Calculator Estimate your monthly revenue.
Most "how much can I make" pages hand you a vibe. This one hands you the math. Drop in four numbers, monthly views, link-click rate, checkout rate, and price, and the calculator returns an estimated monthly revenue range with sensible benchmarks already filled in. Every default is a conservative estimate, not a promise, and every number is one you can overwrite with your own.
Four inputs. USD. Worked math. Estimate, not a promise.
How Much Can A Digital Product Make?
Multiply monthly views by your link-click rate by your checkout rate by your price. 30,000 views at a 1 percent click rate is 300 clicks, a 3 percent checkout rate is 9 sales, and at $27 that is about $243 a month from one product. Every default is a conservative estimate, not a promise.
The benchmarks the calculator ships with come from how short-form selling actually behaves, drawn from the patterns across the 200 million plus short-form videos we analyzed to build AvatarFactory. Every default is labeled an estimate. Swap in your own the moment you have real data.
That data layer is the reason the reach assumption behind these dollars is realistic instead of hopeful. We analyzed what stops the scroll right now, the hook lengths, the pacing, the scene cuts, and the caption styles that earn watch time in 2026, before we built the studio on top. The calculator below estimates the dollars. The data moat is what makes the views input behind them earnable.
So read the output as a target with a known path to it, not a lottery ticket. Then, when the number looks worth chasing, the rest of the page shows you exactly which lever to pull to move it. For the full version of this chain with the selling context around it, see sell digital products with AI.
Estimate Your Number
Drop in your own figures and the estimate updates as you type. Change one input and watch your number move. That is the point, not the default.
This is an estimate, not a promise.
Estimate built on conservative benchmarks. Drop in your own numbers.
Build The Persona For $1The calculator estimates the dollars. Build the recurring AI Influencer that earns the views on the AI influencer generator.
How The Calculator Works (The Four-Step Chain)
Selling a digital product off short-form video is one clean funnel. Four numbers, multiplied in order. The defaults are a sensible start, your numbers are the real input.
Monthly revenue = Views x Click rate x Checkout rate x Price - 1
Enter your monthly views
How many times your reels get watched in a month. This is the top of the funnel and the lever a daily avatar channel is built to grow. The default of 30,000 is a conservative working estimate, so overwrite it with your own reach the moment you have it.
- 2
Enter your link-click rate
The share of viewers who tap the link in your bio. A 1 percent rate is a conservative working estimate, with an honest band of roughly 0.5 to 2 percent for short-form to a digital product. A sharper hook moves this number more than people expect.
- 3
Enter your checkout rate
The share of those clicks who actually buy. A 3 percent rate is a conservative working estimate, with an honest band of roughly 2 to 5 percent. A tighter niche buys harder, so matching the product to a real buyer raises this lever.
- 4
Enter your price and read the estimate
What you charge for the product, in USD. Pick a platform for the net number if you want fees removed, then read the estimated monthly revenue and the sales behind it. Change one input and the figure recalculates instantly. The point is not the default, it is watching your number move.
Everything else on this page is about making each of those four numbers bigger, and about the small fee you subtract at the end to get net.
The Default Benchmarks, All Labeled Estimates
These are the numbers the calculator pre-fills. They are conservative working estimates, not promises, and not AvatarFactory performance claims. Your real rates depend on your niche, your offer, and your hook. Overwrite any of them with your own.
| Input | Low | Realistic | Strong |
|---|---|---|---|
| Monthly views | 10,000 | 30,000 | 100,000 |
| Link-click rate | 0.5% | 1% | 2% |
| Checkout rate | 2% | 3% | 5% |
| Price (USD) | $9 | $27 | $47 |
Click rate and checkout rate are the two real levers. The honest working band is 0.5 to 2 percent click and 2 to 5 percent checkout for short-form to a digital product. The price column maps to the low-ticket ladder, $9 impulse, $27 core, $47 premium. More on that in how to price a digital product.
The Math, Worked End To End
Here is what the four-step chain produces at each benchmark column, before fees. This is the gross monthly revenue from one product. Every figure is an estimate.
| Scenario | Views | Clicks (rate) | Sales (rate) | Price | Monthly revenue |
|---|---|---|---|---|---|
| Low | 10,000 | 50 (0.5%) | 1 (2%) | $9 | about $9 |
| Realistic | 30,000 | 300 (1%) | 9 (3%) | $27 | about $243 |
| Strong | 100,000 | 2,000 (2%) | 100 (5%) | $47 | about $4,700 |
Read the gap between those rows carefully, because it is the whole point. The Low and Strong scenarios are the same four-step funnel. The difference is reach, a slightly better hook, and a higher-ticket offer. None of those are luck. All three are things you control.
A middle path most sellers actually live in: 50,000 views, 1 percent click, 3 percent checkout, $27 price. That is 500 clicks, 15 sales, about $405 a month from one file you built once. Drop in your own four numbers and the calculator does the same multiplication live.
Subtract The Fees To Get Net (Gumroad And Stan Store)
The calculator can estimate gross or net. Gross is views times click times checkout times price. Net subtracts the platform fee. Two platforms cover almost everyone, and both figures below are from third-party sources as of June 2026, not AvatarFactory, so confirm current pricing before you commit.
Gumroad
No monthly fee. It takes 3.5 percent plus $0.30 per sale. On a $27 ebook that is about $1.25, so you net about $25.75 per sale. Best when you are starting and want zero fixed cost.
Stan Store
$29 a month, 0 percent transaction fees, built to be the single link in your bio. On volume, the flat fee beats a per-sale cut. Better once you sell consistently.
Worked net example, Realistic column on Gumroad: 9 sales times $27 is $243 gross, minus 9 times about $1.25 in fees, so about $232 net. The fee barely dents it, because a digital file has no per-sale cost. That is the margin advantage, and it is why almost every dollar of revenue is profit.
Quick rule: low volume, start on Gumroad. Steady volume, the math flips to Stan Store.
How To Lift Each Lever (Make The Number Bigger)
The calculator shows you the number. This shows you how to move it. Each lever maps to one of the four inputs.
Lift Views (The Biggest Lever)
Views come from reach, and reach comes from clips people save and share, not clips people like. Across the 200 million plus reels we analyzed, the signal order in 2026 is watch time, then shares, then saves, then likes and comments. A daily avatar channel manufactures this reach: same recognizable face, one teaching clip a day, built on trend intelligence that tells you which angle is working now.
Lift Click Rate
The click comes from the offer, not the ask. Put the product last in the script, build the want first, then the link feels like a small step instead of a pitch. See sell digital products with AI.
Lift Checkout Rate
A tighter niche buys harder. Strength training for women over 50 converts where fitness dies. Match the product to a buyer, not a crowd. See AI influencer niches.
Lift Price
Most sellers price too low out of fear. One creator in the research raised a product from $9 to $27 with no drop in conversion. Test the ladder up, not down. See how to price a digital product.
Why This Compounds (The Back Catalog The Calculator Does Not Show)
One thing the single-month calculator cannot capture: the back catalog. The calculator estimates one month in isolation. Real channels are not one month repeated. Every reel you ship keeps getting found, so month three is not month one again. The same 30 reels you posted are still teaching and still linking to your offer long after you posted them. The views input climbs on its own as old clips keep surfacing.
So treat the calculator as a snapshot, not a ceiling. The honest way to use it: run the Realistic column for month one, then watch your real views input drift upward as the catalog grows, and re-run it. The video inventory compounds, so the revenue compounds with it. And because the product is a digital file with near-pure margin, that compounding reach turns into compounding profit, not compounding cost.
Build the AI Influencer that earns it.
The calculator estimates the dollars. AvatarFactory builds the consistent AI Influencer behind them: same face, same voice, every video, with the scripts and captions built in. Voice, images, video, and scripts in one place, built on what works across 200 million analyzed reels.
$1 three-day trial. Cancel anytime. One tool, not five. Join 100K+ creators.
