Bermuda: is it AI? The full breakdown.
Bermuda is a CGI virtual influencer created by Brud, the Los Angeles studio behind Lil Miquela. She launched around 2016 as a blonde, pro-Trump robot character, then hacked Miquela's account in April 2018 and forced her to admit she was not human. Both were revealed as Brud creations in the same stunt.
Bermuda's April 2018 hack of Lil Miquela deleted every photo on Miquela's account and pushed the story onto BuzzFeed, TechCrunch, and global press, the moment that revealed both characters were built by the same studio, Brud.
Follower figures reflect public counts at the last update of this page. Where the real account could not be verified, figures are labeled as reported and no account link is shown.
Why the content actually works.
The growth is not luck. It is a small set of repeatable moves, and every one of them is something you can copy.
A scripted CGI character built as Miquela's foil
Bermuda launched around 2016 as a blonde robot with a deliberately provocative, pro-Trump persona, the opposite of Brud's softer Miquela character. She was written as a storyline rival, not a standalone account, so almost every early beat existed to create tension with Miquela and pull both audiences into the same drama.
A fake rival company to set up the reveal
Brud first presented Bermuda as the product of Cain Intelligence, an invented company supposedly competing with Brud. Refinery29 later confirmed Cain Intelligence never existed and that Brud claimed Bermuda as its own. That fake-rivalry framing was the slow build that made the eventual hack land as a real-feeling betrayal, not an ad.
Manufactured drama as the growth engine
In April 2018 Bermuda hacked Miquela's account, deleted all her photos, and replaced them with her own, then forced Miquela to admit she was not human. BuzzFeed and TechCrunch covered it as breaking news. The whole arc was a Brud-written stunt, proof that AI influencer growth is a writing problem, not a rendering problem.
A romance arc with another Brud character
Bermuda's storyline included a documented on-again, off-again romance with Blawko, another Brud CGI character. Tying her to a third synthetic persona kept the universe self-referential, so every Bermuda post could feed a Miquela post or a Blawko post and keep all three feeds talking about each other.
A persona that evolved instead of resetting
After the pro-Trump framing drew real backlash, the character's politics were softened and rewritten over time. Treating her like a serialized character who changes, rather than a static ad face, is what let the account survive its own controversy and keep an audience past the original stunt.
What the feed looks like.
A snapshot of @bermudaisbae's public Instagram profile, captured 2026-06-15. Posts belong to Brud, acquired by Dapper Labs.
Build one like Bermuda.
You just read the formula. Pick a persona, lock a scene, ship your first reel in minutes.
How Bermuda makes money.
Reach is the hard part, and the account has it. These are the streams that turn the audience into revenue, each tagged with its honest status today.
Estimates based on public rate benchmarks for this follower range, not reported earnings.
Yes. Here is how it is made.
Yes, fully AI. Bermuda is a CGI character built by Brud, the same Los Angeles studio that made Lil Miquela and Blawko. She was first framed as the creation of a fictional rival called Cain Intelligence, then unmasked as a Brud character during the 2018 Miquela hack. Her own bio leans into the robot identity rather than hiding it.
Strip the character away and the system underneath is simple: a script in a locked voice, an AI rendered persona on a consistent scene, and a daily publishing cadence. That repeatable system, not the specific tools, is the part you can copy, and giving you that system in one platform is exactly what AvatarFactory is built for.
Run the Bermuda system in your own niche.
The account above is the proof. This is the step-by-step version of the same playbook, pointed at a niche you pick.
Pick your niche variant
Take the fashion lane this account proves and angle it: same format, your own twist. A narrower angle beats a broader copy, because the feed rewards accounts it can categorize in one second.
Design your own consistent character with AvatarFactory
Create a persona and lock the look, the voice, and the scene. Consistency is the whole trick: every account on this site grew because viewers recognized it in the first half second.
Study what trends in the niche
Spend a week watching the top accounts in your lane. Note the hooks, the formats, and the lines people quote in comments. You are not inventing a genre, you are entering one that already works.
Batch your first 30 reels
Write 30 scripts against the hooks you collected and render them in one sitting. A full month of content before you post anything removes the daily scramble that kills most new accounts.
Post daily and analyze
One reel a day, every day. After two weeks, double down on the two formats with the best watch time and retire the rest. The data decides, not your taste.
Add monetization at milestones
Affiliate links once engagement is steady, sponsorship outreach around 50K followers, your own product when the audience starts asking for one. Monetizing too early stalls growth; milestones keep the order right.
Path to $3,000/month profit from one AI influencer
| Month | Milestone | Est. monthly revenue |
|---|---|---|
| 1 | Character locked, first 30 reels batched and posted | $0 |
| 2 | First reels travel, 5K to 20K followers | $0-100 est. |
| 3 | 25K to 60K followers, affiliate links live | $100-400 est. |
| 4 | 60K to 150K followers, first sponsored deal | $400-1,200 est. |
| 5 | 150K to 300K followers, sponsorships recurring | $1,200-2,200 est. |
| 6 | 300K+ followers, two to three streams running | $3,000 est. |
Realistic scenario, estimated. Results vary with niche, consistency, and execution.
Build your own AI influencer.
The playbook you just read, pointed at your niche. Pick a persona, paste a script, lock a scene, and ship your first reel in under three minutes. We modeled the hooks and formats on 100M+ videos so you start from what works.
